And it has been revealed that Toyota’s leaked 1:6:90 rule sheds light on why the company is not investing heavily in electric vehicles (EVs) that rely on lithium batteries. This rule, which prioritizes hybrid vehicles over pure electric vehicles, offers insight into Toyota’s strategic approach to sustainable transportation.
The 1:6:90 rule refers to Toyota’s belief that one percent of the global vehicle market will be electric, six percent will be plug-in hybrids, and 90 percent will still be powered by internal combustion engines by the year 2050. This rule, leaked by Toyota’s chief technology officer, Shigeki Terashi, highlights the company’s focus on hybrid technology as a bridge towards a more sustainable future.
Toyota’s commitment to hybrid technology can be attributed to several factors. One of the main reasons is the limitations of current lithium battery technology, which Toyota believes may not be suitable for mass adoption in the near future. Lithium batteries have limitations in terms of energy density, charging time, and lifespan, which may make them less suitable for everyday use compared to hybrid vehicles.
Additionally, Toyota’s emphasis on hybrid technology is also a strategic decision based on consumer behavior and market trends. While there is a growing demand for electric vehicles, hybrid vehicles still hold a significant market share due to their proven reliability, range, and affordability. By focusing on hybrid technology, Toyota can cater to a wider range of customers, including those who may be hesitant to switch to fully electric vehicles.
Moreover, Toyota’s commitment to hybrid technology aligns with the company’s overall sustainability goals. By investing in hybrid vehicles, Toyota can reduce greenhouse gas emissions and minimize the environmental impact of its vehicles. This approach allows Toyota to contribute to a more sustainable transportation system without compromising on performance or convenience.
Despite the advantages of hybrid technology, Toyota is not completely ruling out electric vehicles. The company has already introduced electric vehicles in select markets and is actively researching and developing new battery technologies that could overcome the limitations of lithium batteries. In the long term, Toyota envisions a future where electric vehicles play a more significant role in the transportation sector, but for now, hybrid technology remains a key focus.
In conclusion, Toyota’s leaked 1:6:90 rule provides valuable insights into the company’s strategic approach to sustainable transportation. By prioritizing hybrid technology and leveraging its strengths, Toyota is able to offer customers a range of sustainable vehicle options while also working towards a more environmentally-friendly future. As the automotive industry continues to evolve, Toyota’s commitment to innovation and sustainability will play a crucial role in shaping the future of mobility.